New Media and Technology

http://adage.com/article/digital/snapchat-s-advertiser-messaging-service-tv/295473/

I chose this article because it is interesting that Snapchat can now be used as an advertising medium. I think this is a great idea because if your target market is ages 14-25 then Snapchat would be a suitable medium to reach this market. I recommend reading this article because it introduces the idea of using this social media for advertising. Snapchat was mostly used for sending timed pictures, but now with the update allowing you to post stories it is a great medium for advertising. A few of my other classes have been talking about how social media is now becoming a popular advertising media, so this is just one more article to back up that idea. I am very interested to see where this takes the advertising field. I believe it is a brilliant idea for people wanting to target the younger generations. This is related to internet communication because social media is normally found on the internet or on your mobile device. Without internet Snapchat would not be around. So, next time you open Snapchat, check to see if you see any advertisements on your recent updates.

Networking Laws

            Of the laws we looked at in class on Thursday, I think that Sarnoff’s Law is the most interesting. I agree that the value of a network increases linearly with the amount of people on it. I think that the more people the network has the more valuable it is because there is more to interact with and more people to talk to. If there were only one or two people on a network, then you would obviously not get as much out of it as you would if there were two hundred people on the network.

            In five years from now, I think that people will still get their information from social media and the internet but it will be in a different way. For example, I do not think that Facebook and other social media sites will be as popular as they are today. I think that there will be a more direct way to get notifications about the news and information. Social media will definitely still be around and a medium for news and information but it will be presented differently than it is today.

Bringing this back to Sarnoff’s law, if more people are watching the same TV network, then more people will be talking about the same news and it will make the network more valuable. However, if only a few households are watching a news program then they will not have many people to talk about that news with. If more people are talking about the same news broadcast then the network becomes more valuable because the news being presented is being valued and talked about by more viewers. If more people are talking about it, then they are most likely posting it on social media, which also makes the network more valuable because more people will see it.