http://adage.com/article/digital/snapchat-s-advertiser-messaging-service-tv/295473/
I chose this article because it is interesting that Snapchat can now be used as an advertising medium. I think this is a great idea because if your target market is ages 14-25 then Snapchat would be a suitable medium to reach this market. I recommend reading this article because it introduces the idea of using this social media for advertising. Snapchat was mostly used for sending timed pictures, but now with the update allowing you to post stories it is a great medium for advertising. A few of my other classes have been talking about how social media is now becoming a popular advertising media, so this is just one more article to back up that idea. I am very interested to see where this takes the advertising field. I believe it is a brilliant idea for people wanting to target the younger generations. This is related to internet communication because social media is normally found on the internet or on your mobile device. Without internet Snapchat would not be around. So, next time you open Snapchat, check to see if you see any advertisements on your recent updates.
